Diploma of Photography Course Outline

Module 1 Camera

Get to know the authors, before they introduce you to the world of professional photography as it exists today. This module is an extensive look at the equipment you will use, covering cameras, how they function and when to take advantage of the broad range of lenses available to you.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAPHI312 – Capture photographic images
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work

Units Covered

Equipment Requirements

Module Exercises & Activities

Introduction

Additional Coursework

Self-Directed Study

Helpful Documents

Glossary

Student Handbook

Introduction to the Professional Photography Course

About the Authors

George Seper

Yvette Worboys

Julian Watt

The Still Image

The Optical Process

The Digital Camera

Camera Overview

Amateur Cameras

Smartphone Cameras

Computational Photography & AI

Drones

Point-and-Shoot Cameras

Micro Four Thirds Cameras

Bridge and Superzoom Cameras

Enthusiast vs Pro Cameras

Mirrorless or CSC Cameras

The DSLR

Recent Camera Developments

Which Camera Should I Buy?

Camera Features

Service and Accessories

End-Usage

Parts of a Camera

Camera Body

Digital Sensor

Lens

Shutter

Memory Card

Important Features of the Modern Camera

Megapixels

Sensor Size

Frames Per Second (FPS)

ISO

Colour Histograms

Recommendations Regarding Cameras

Some General Observations on Cameras

The Pro Camera

The Small Format Camera

The DSLR Camera

The Rangefinder Camera

A Friendly Caution

Recent Developments in Small Format Cameras

The Medium Format Camera

Small & Medium Format DSLR Features

Interchangeable Lenses

Adjustable ISO

Integrated Light Meters

Mirror Locking

Self-Timer

Digital Image Capture

Digital Sensors

CCD & CMOS Compared

In-Camera Controls & What to do With Them

RAW

Adobe 1998 RGB

sRGB

Greyscale

Saturation, Contrast & Sharpening

Lenses

Uncovering the Lens

Lens Overview

The Science of Lenses

Focus

Focal Length

Aperture

Angle of View

Lens Types

The Normal Lens

Telephoto Lenses

Wide-Angle Lenses

Speciality Lenses & Attachments

Macro Lenses

Extension Rings, Tubes & Bellows

Zoom Lenses

Reflex Lenses

Tilt-Shift Lenses

Lens Faults & Flaws

Spherical Aberration

Chromatic Aberration

Barrel & Pincushion Distortion

Flare & Vignetting

Advanced Features of Modern Lenses

Multi-Coating

Autofocus (AF)

Image Stabilisation (IS) or Vibration Reduction (VR)

Filters

Polarising Filters

Neutral Density (ND) Filters

Taking Care of Your Equipment

Lenses

Cameras

Safe Working Practices

Safe Work Australia

Sitting Correctly for Good Posture & Health

Practical Lens Choices

Food Photography

Fashion Photography

Portrait & Beauty Photography

Architecture & Interior Photography

Travel Photography

Sport & Wildlife Photography

Wedding Photography

Assignment 1

Module 2 Capture

Learn how to control your camera and capture the images you have always imagined. You will learn all aspects of correct camera handling including an in-depth understanding of the settings on your camera and how to control the exposure to achieve the results you want, when you want, every time.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAACD522 – Work with photomedia in creative practice
CUAPHI312 – Capture photographic images
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services

Units Covered

Visual Diary

The Exposure Triangle

In-Camera Light Meters

Digital Histograms

Reading a Histogram

Clipping

Average Reflective Metering

Scenario 1: Light Scenes

Scenario 2: Dark Scenes

Shutters & Aperture

Shutter Types

Focal Plane Shutters

Leaf Shutter

Exposure Stops

Shutter Speed Stops

Aperture Stops

F/Stop Values

The Advantage of Using F/Stops

Full & Third Stop Reference Table

Relationships & Depth of Field

What is Depth of Field?

Depth of Field (DOF) Overview

Circles of Confusion

Perceiving Sharpness

Sharpness

Depth of Field (DOF) Scale

Hyperfocal Distance

DOF Preview Button

DOF Preview & DSLR Cameras

DSLR Shooting Modes in Practice

Manual (M)

Aperture Priority (AV) or (A)

Shutter Priority (TV) or (S)

Program Mode (P)

Exposure Compensation

Digital ISO

Understanding ISO

Increasing Light Sensitivity

Digital Noise

High ISO, Contrast & Colour Distortion

Auto ISO

Putting it all Together

Previsualisation

Assignment 2

Module 3 Post-production

Quick and accurate post-production plays a very important role in the photography workflow. This module explores in depth the use of post-production programs focusing on Adobe Lightroom and Adobe Photoshop. This will give the student a comprehensive experience on how to use and apply these programs in a professional manner and as part of their workflow. This module also focuses on digital art and expanding the student’s knowledge of current industry practice.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAPHI523 – Employ colour management in a digital imaging workplace
CUADIG518 – Refine digital art techniques
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work

Units Covered

Visual Diary

Post-Production Introduction

Capture & Editing Software

Capture One Software

Adobe Photoshop (Ps)

Adobe Lightroom (Lr)

Exposure Software

Other Image Editing & Retouching Tools

The Interesting Issue of DPI & PPI

Image File Size: How Big is Big Enough?

Computers & Monitors

Data Storage

Digital Video Disc

External Hard Drives

Raid Arrays

Solid State Drives

The Future of File Storage

Future Proofing Your Files

Backing Up Your Photographs

The Graphics Tablet

Post-Production

Why Post-Production?

Why Lightroom?

Creative Cloud Overview

Quick Tip: Updates for Adobe Creative Clouds Apps

Lightroom Classic System Requirements

Lightroom Help

Adobe Lightroom

Lightroom Classic vs Lightroom CC

Lightroom Classic vs Photoshop CC

Lightroom Keyboard Shortcuts

Introduction to Lightroom

Setting Up Your File Structure

An Overview of the Lightroom Interface

Library

Develop

Map

Book

Slideshow

Print

Web

Setting Up Your Catalog, Importing Images & Collections

Step 1: Creating a New Catalog

Step 2: Setting Up Your Catalog Settings

Step 3: Setting Up Your Preferences

Step 4: Store Presets With This Catalog

Step 5: Identity Plate Setup

Step 5: Importing Your Images

Setting Up Folders in Lightroom

Collections

Quick Collections

Creating a Collection

Creating a Target Collection

Smart Collection

Library Module & Viewing

Finding Your Way Around

Understanding the Panels

Grid View

Compare Mode

Loupe Mode

Survey View

Lights Out Mode

Stacking

Quick Develop

Virtual Copies

Before and After View

Library Module, Metadata & Intro To Tools And Adjustments

Metadata & Metadata Templates

Rating, Flag, & Label Options

Flags

Labels

Filter Bar

Searchable Text Filter

Keyword Basics

Keyword Sets

Keyword List

Titles and Captions

Develop Module: Tools & Adjustments

Snapshots

History

Histogram

Retouching Tool Strip

Crop & Straighten – How to Crop Images to Specified Size and Straighten Images

Spot Removal, Right Click & Edit in Photoshop Using the Same Tools

Red Eye Correction Tool

Gradient Adjustment

Radial Filter

Colour Controls

White Balance & Eyedropper Tool

Tone Control

Greyscale

Presets

Creating Your Own Preset In Lightroom

Develop Module: Advanced Adjustments

The Adjustment Brush Tool

Dodge & Burn

Portrait Retouching

Masking Tools

Advanced Greyscale

Colour Grading / Split Toning & Cross Processing

Sharpening

Noise Reduction

Lens Corrections

Lens Vignette & Grain

Transform Tool

Using Auto

Calibration

Workflow

Batch Processing in Lightroom & Speeding Up Your Workflow

Copy & Paste

Match Total Exposures

Exporting Images (Output Files)

Exporting for Print

Exporting for Web Images & Watermarks for Use in Web Images

Slideshows, Web and Print Modules & Web and Print Output

Slideshow Module

Print Module

Proof Sheets

Printing Packages

Web Module

Web Galleries

Transitioning Between Lightroom and Photoshop

Photo Merge

Working with Photoshop

Adobe Photoshop for Photographers

Photoshop Toolbox

Camera RAW Image Adjustment Basics

Camera Raw Tools

Photoshop’s Densitometer

Selections in Photoshop

Quick Masking

Layers

Adjustment Layers

Layer Masks

Retouching

Sharpening

Unsharp Mask (USM)

Traps for Young Players

One Sharpening Methodology

Selective Sharpening

HDR for High Contrast Scenes

Interpolation

Digital Art

Assignment 3

Module 4 Lighting

In this module, we will be learning about light, the characteristics of light and how we, as photographers, harness the characteristics of light to good effect in our photographs. The ability to light our subjects well provides us with a unique selling proposition in our professional practice.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAPHI312 – Capture photographic images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI533 – Explore and apply photo lighting techniques

Units Covered

Visual Diary

Introduction

Light & Its Characteristics

About Light

The Properties of Light

Intensity

Colour

Contrast

Hard Versus Soft

Direction

Reflected Light

The Angle of Incidence

Specular or Direct Reflection

Diffuse Reflection

The Inverse Square Law

Natural Light

Love Daylight

Sunlight

Natural Light Phenomena

Magic Hour

Blue Hour

Moonlight and Starlight

Aurora

Shooting Using Available Light Outdoors

Magic Hour

High Noon Shootout

Fill-In Flash

Artificial Light

Studio Flash

Exposure

Continuous Lights

Hot Lights – Tungsten Lighting

Cool Lights – Fluorescent & LED Lighting

Fluorescent Lights

LED Lights

The Safe Use of Lighting Equipment

How We Use Light

Lighting Techniques

Light Shapers

Light & Shape

Lighting Ratios

Balancing Flash & Ambient Light

Ambient Light

Scrims

Reflectors

Whatever’s Available

Flash Duration

Lighting Glossary

Assignment 4

Module 5 Advanced Lighting

In this module, we will explore a range of historical and contemporary sources of light. You will examine the theories of light and how you can prepare to shoot for a range of lighting techniques and situations. You will explore lighting with a range of subjects in both interior and exterior locations. You will then produce a series of photo images using appropriate lighting techniques and technologies to create an emotional response to the viewer. You will learn how to identify future work directions in the contemporary industry and how to respond to the changes this creates.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAACD522 – Work with photomedia in creative practice
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work

Units Covered

Visual Diary

Introduction

Lighting Equipment

Speedlights

Studio Flash

Floor Packs

Monobloc Heads

Flash Accessories

Hard

Soft Light Shapers

Transmitters

Lighting People

Photographing People

Portraiture

The Basics

Face Shapes

Symmetry

Lighting for Facial Features

Basic Lighting Positions

Broad

Short

Split Lighting

Butterfly Lighting

High-Key Low-Key

High-Key

Low-Key

Silhouette

Lighting Full-Length & Groups

Lighting a ¾ and Full-Length Portrait

Lighting a Group

Dramatic Lighting

Rembrandt

Badger/Krupps Lighting

Lighting Products

Product Photography vs Still Life

Shiny Objects

Dark Field

Light Field

Lighting Locations

Working with Locations

Using Colour

Production Planning

Conceptualising

Shot Planning

The Shoot

The Wrap-Up

Assignment 5

Module 6 Colour Management

In this module, you will learn the advanced techniques of correct colour management. Colour management encompasses areas of capture, display and output in the imaging workflow and evaluates correct management of these spaces. We will identify and select appropriate calibration devices to create profiles for your system. You will then review this impact on your workflow and amend any areas that need consideration.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAPHI523 – Employ colour management in a digital imaging workplace
CUAACD522 – Work with photomedia in a practice
CUAIND412 – Provide freelance services
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI536 – Provide photographic portrait services

Units Covered

Visual Diary

Introducing Colour

The Colour Spectrum

Colour Temperature

Early Colour Theory Development

Maxwell’s Triangle & Modern Colour Theory

Colour Spaces

Additive & Subtractive Colour Systems

The CIE & LAB Colour

Managing Colour & Digital White Balance

Custom White Balance

A Colour Reality Check

Seeing Like a Camera

Colour Perception

How Do You See Colour?

Adobe Colour Wheel

Colour Management In-Camera

Adobe RGB (1998)

sRGB

ProPhoto RGB

Grey Spaces

Dynamic Range

Calibrating Your Camera

Using Your Data Colour Checker or X-Rite Colour Checker

Colour Management Monitors

The Calibration Device

Calibrating Your Monitor

Your Workspace

Work In RGB

Gamma

Gamut

Gamut Warnings

The CMYK Colour Space

Bit Depth

Colour Channels in Photoshop

Colour Management ICC Profiles & Rendering Intents

Output Devices & Resolution Requirements

Photo Quality Inkjet Printers

Offset Printing Press

Lines Per Inch & DPI Conversions

The Professional Print Lab

The Web

Dot Gain

File Formats for Digital Imaging & Printing

Camera RAW

DNG

JPEG

Print-Bound Images

PSD Photoshop’s Default File Format

TIFF

EPS

PDF

GIF

JPEG 2000

Other Random File Formats

Working With 16-Bit Files

Converting 8-Bit Images to 16-Bit

16-Bit Editing

Do Your Prints Look Like the Screen Image?

Soft Proofing

Professional Labs and File Preparation

Pixel Perfect – Soft Proofing

Printing on a Photo Printer

A Final Word

Assignment 6

Module 7 The Business of Photography

In this module, you will identify current trends that impact photo imaging and evaluate how these trends can influence your professional practice. You will identify business opportunities associated with these trends and develop entrepreneurial strategies to develop within the marketplace. You will then focus on relevant employment opportunities within industry and maintain industry contacts. You will produce material about the services you provide and promote your business across a range of media outlets and online platforms. You will establish a clear and concise agreement with a client and agree on fees, schedules and expenses.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUADIG518 – Refine digital art techniques
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Units Covered

Visual Diary

Introduction

Business Planning

Photography as a Business

Hobby or Business

Planning

Business Plans

5-Year Goal Plan

SWOT Analysis

Exploit Strengths

Reduce Weaknesses

Seize Opportunities

Diminish Threats

Profit vs Loss

Cost of Doing Business & Fees

Return on Equity

Rule of Thirds

Evaluating Opportunities

Will I Love It?

Do You Have the Capability?

Is There a Market?

Are There Existing Relationships?

What is the Financial Potential?

What are the Challenges?

Is the Answer No?

Evaluating Commercial Risk

External Risk

Internal Risk

Assessing Risk

Probability

Impact

Risk Mitigation

Cost Management

Debt

Return on Investment

Profit Margin

Buy vs Rent

Business Setup

Setting up a Business

Structure

Sole Trader

Company

Partnerships

Trusts

Business Names & ABN

Domain Names & Email

Insurances

Customers

Finding & Retaining Customers

CRM

Networking

Industry Bodies

Identify New Business Opportunities

Target a New Client Base

Revenue Streams

Marketing

Branding

Reputation

Marketing Strategy

Direct Marketing

Social Media

Content Marketing

Email Campaigns

Contracts

Contracts

Terms of Trade

Pricing

Copyright

Location Permits, Model & Property Releases

Price Lists, Estimates & Invoices

Negotiating

Attitude

Successful Negotiation

Blake Discher’s Negotiating Quick Tips

Debt Management

Professional Advisors

Financial Management

Software

Tax and GST

Superannuation

Record-Keeping

Professional Development

Competitions

Assignment 7

Module 8 Visual Communication

Visual communication is part of our everyday lives – we see it online, on the TV and in our geographical locations. The effective use of communicating visually is complex and requires the creative to correctly interpret a brief, develop conceptual ideas around the brief, be able to critique the idea, and interpret the mode of delivery for the audience. In this module, you will learn how to determine your intent of visual communication specific to your target audience for photo images.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAPHI523 – Employ colour management in a digital imaging workplace
CUADIG518 – Refine digital art techniques
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Units Covered

Visual Diary

What is Visual Communication?

Advantages of Visual Communication

Disadvantages of Visual Communication

Styles of Communication

Elements of Design

Line

Line Character

Line Within Images

Shape and Form

Shape Within Images

Lighting for Shape

Implied Shape

Shape in Images

Tone

The Role of Tone in Composition

Controlling Tone Range

Tone in Images

Texture

Texture in Photographs

Volume

How to Create Volume in an Image

Ways of Representing Volume

Linear Perspective

Diminishing Perspective

Aerial Perspective

Tonal Perspective

Colour Perspective

Sharpness

Colour

Primary Colours

Secondary Colours

Complementary Colour

Analogous Colours

Monochrome Colours

Warm and Cool Colours

A Final Word on the Elements of Design

Principles of Composition

Centre of Interest & Dominance

Compound Centre of Interest

Isolating the Topic

Golden Ratio

Golden Mean & Rule of Thirds

Negative Space & Reverse Dominance

Balance

Formal Balance

Informal Balance

Unity

Contrast

Contrast of Mood

Rhythm

Rhythm Through Repetition

Interval Repetition

Gradation

Harmony

Discord

Elements and Principles - A Final Word

Visual Communication Used by the Masters

Garry Winogrand

Dorothea Lange

Henry Peach Robinson

Yousuf Karsh

Nan Goldin

Media & Visual Communication

Printed Media

Magazines (Printed)

Magazines (Online)

Social Media Advertising

Meaning & Context in Visual Communication

What is Content & What is Context?

Erik Johansson

Bill Diodato

Irving Penn

Aleksandra Kingo

Uwe Duettmann

Visual Communication Used in Propaganda

Robert Capa

Nick Ut

Eddie Adams

Kevin Carter

Malcolm Browne

Jeff Widener

A Final Word

Assignment 8

Module 9 Interpreting Creatively

In this module, you will examine traditional and contemporary ways that photomedia is used. You will identify appropriate digital, traditional and contemporary methods that can be applied to photomedia projects. You will develop a body of work using research as an underpinning requirement. You will achieve different effects and results within your photography practice and refine your ideas through a process of experimentation. You will review your work and finalise the images while applying safe work practices. Your final project for this module will be a body of work encompassing your research and experimentation that will inform your final images.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUADIG518 – Refine digital art techniques
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Units Covered

Visual Diary

Think Creatively

Research Contemporary Photography Sources

Research Historical Creative Photography

Timeline of Photography

The Genius of Photography

Traditional Process in Modern Creative Practice

Tim Gibbs

David Hockney

Craig Tuffin

Stephen McNally

Adrian Cook

Conceptualising the Potential of Photomedia in Your Own Work

Interview with George Byrne

Experimenting with Photomedia in Your Own Work

How a Body of Work Evolves

Experimenting Digitally

Tools of the Trade

New Technology: AI, CGI, Computational Photography

AI (Artificial Intelligence or Machine Learning)

CGI (Computer Generated Images)

Computational Photography

Developing Ideas From Experimentation

Experiment with Tools

Refine Ideas Through a Process of Experimentation

Double Exposure

Cinemagraphs

Timelapse Photography

New Editing Software Solutions

Review Work in Progress

Evaluate Finished Work for Intended Purpose

Plan & Organise the Production of Creative Work

Steps in a Process

Planning & Collaboration Tools

Set Up or Gain Access to an Appropriate Workspace

Develop a Realistic Timeframe for the Production of Work

Evaluate & Respond to Project Constraints

Monitor Project Workflow Against the Plan

Working with a Team

Budgeting

Intellectual Property Considerations

Principles & Rules of Copyright

Moral Rights

Copyright Resources

Create & Present a Body of Work

What is a Body of Work?

How to Create a Body of Work

Create & Present a Body of Work & a Portfolio

Soft Copy Portfolio

Hard Copy Portfolio

Books

Website Portfolio

Develop Your Own Presentation Style

Document Your Work from Initial Ideas to Project Completion

Evaluate Your Work

Review Work in Progress Against Personal, Professional & Artistic Objectives

Responding to Constructive Feedback

Objectively Evaluate Your Own Work

Video Resources

A Final Word

Assignment 9

Module 10 Commercial Photographic Services

In this module, we will explore how to interpret a commercial photography brief. You will learn how to research styles and conceptualise aesthetic approaches to specific job requirements. You will learn how to prepare job estimates and how to apply a creative fee for your time and effort. You will prepare terms and conditions, budgets, quotes on shooting (against your initial estimate), make an agreement and complete your contract. We will investigate codes of practice, licensing and permit requirements for commercial shoots. Then, you will apply this knowledge to the stock photography industry and create a body of work for a stock agency.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAPHI523 – Employ colour management in a digital imaging workplace
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Units Covered

Visual Diary

Introduction

Genres

Product

Product Photography for Advertising

E-Commerce

In Context

Corporate

Portraiture

Events

Social Media

Annual Reports

Time-Lapse

Case Studies

Advertising

Architecture & Real Estate

Domestic Real Estate

Architectural

Portraiture

Domestic Portraiture

Specialist Genres

Portrait Workflow

Portrait styles

Copyright & Contracts

Working With Domestic Clients

Product Sales

Retouching

Corporate Portraiture

Headshots

Environmental Portraits

Retouching

Advertising & Editorial Portraiture

Advertising

Editorial

Media Photographers

Celebrities

Humour

Heroic

Animals

Pre-Production

Photographer’s Treatments

Mood Boards

Production Scheduling

Call Sheets

Equipment Lists

The Shoot

Studio

Shooting Tethered

Location

WHS

WHS In the Digital Age

Time Management

BTS

Post-Production

Ingestion

File Processing

Batch Processing

Proof Delivery

Retouching

File Delivery

Digital Asset Management

DAM What & Why

Hazards

Hardware Failure

Human Error

Software Corruption

Computer Malware & Hacking

Natural Disasters

Workflow

Backup Strategies

Backup Software

Recovery Software

Hardware Solutions

Archiving

Assignment 10

Module 11 Develop Yourself Artistically

In this module, you will be developing your own ideas and studying the work of others to stimulate your own conceptual and technical skills and consider intellectual property implications. You will explore and use technology to expand your own practice, identify industry networks and events to generate work opportunities, and promote yourself as an artist. This will include considerations for an exhibition and all associated promotional material, artist statements and PR requirements. You will investigate and present a body of work using a range of visual communication modes and media to engage a target audience of your choosing and seek to evaluate how this theory impacts your own creative practice.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUADIG518 – Refine digital art techniques
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Units Covered

Visual Diary

Introduction

Selecting a Speciality Area

Fashion & Beauty

Portraiture

Weddings & Family

Nudes, Boudoir & Glamour

Photojournalism

Landscapes, Travel & Resort

Food

Product & Still Life

Architecture & Interiors

Art Photography

Industrial & Corporate

Cars

Real Estate & Drones

The Photographer’s Assistant

Plan Strategies to Improve Your Practice

Continuing Education

Identify Opportunities for Growth

Finding a Mentor

Opportunities for Growth Through Networking

Trade Shows

Industry Conferences

Unforeseen Opportunities

Peer Groups

Volunteering

Develop Your Own Style

Evaluate Your Work

Pursue Work Opportunities

Artist Statement

Curriculum Vitae

Resumes

The Freelance Resume

Resume Objective

Education

Work Experience

Skills

Achievements

Promotional Material

Press Releases

A Final Word

Assignment 11

Module 12 Final Body of Work - Portfolio and Area of Specialisation

In this module, you will be building your final body of work as a portfolio in your area of interest. You will combine everything you have learned so far to create an industry standard series of images. You will consider your target audience for this body of work and a variety of means of displaying your images online. This will include a website and social media considerations. You will investigate how visual communication engages your target audience and how you will apply visual communication theories to your photo images. You will explore presentation layouts for your portfolio and consult with relevant people when developing these layout options. You will develop your presentation concept using critical thinking skills. You will refine how the presentation will work and explore the production budget, time frames and workflow plans while considering the objectives and copyright requirements. You may need to address technical challenges that arise during this process. You will then present your own creative work that stylistically suits your genre and seek feedback on your body of work. You will also develop systems to identify to future presentations and business opportunities.

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

Units Covered

Visual Diary

Introduction

Where do you want to pitch your business?

What do you want to do?

Where and How to Pitch

Presentation Options

Audience

Print

Portfolio boxes

Custom Portfolio Books

Printed Books

Online Options

Design

The Importance of Design

Researching Competitors

Your Corporate Identity

Your Style

Your Values

Your Target Market

Visual Style Guide

Layout

DIY Design

Outsourced Design

Bidding Sites

Contra-deals

Design Students

Budget Implications

Copyright Implications

Design Implementation

Scheduling

Budget

Image Selection

Image Layout

Image Flow

Proofing

Feedback

Industry Professionals

Mentors

Experienced Clients

Peers

Copyright Protection & Clearances

Presentation

Create Presentations

Present Work

Wedding and Portrait Photographer

Advertising, Commercial and Editorial Photographer

Fine Art and Décor

Seek Feedback

Evaluate Presentation

Finalise Presentation

Assignment 12

Module 14 CUA50920 – Part 2

Units covered in this module:

Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.

CUAPHI523 – Employ colour management in a digital imaging workplace
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAIND412 – Provide freelance services
CUAPPR511 – Realise a body of creative work
CUAPHI312 – Capture photographic images
CUAPHI535 – Produce commercial photo images
CUADIG518 – Refine digital art techniques
CUAPHI521 – Make illustrative photo images for publication and display
CUAPPR414 – Develop self as artist
CUAACD522 – Work with photomedia in creative practice
CUAPHI403 – Enhance, manipulate and output photo images
CUADIG415 – Produce innovative digital images
CUAIND411 – Extend expertise in specialist creative fields

Units Covered

Module 10

Domestic Portraiture

Specialist Genres

Working With Domestic Clients

Media Photographers

WHS In the Digital Age

Module 11

Resumes

The Freelance Resume

Resume Objective

Education

Work Experience

Skills

Achievements

Assignment

 

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